The Format for a Basic Statement
The First Section:
You have 10 seconds to get my attention. Remember there are 300 other artist statements on the person who is about to read yours desk, and you must capture their attention in the first sentence, so make it count. Often an interesting quote is used followed by an interesting first sentence. Bottom line make me want to read more.
The first paragraph should continue to introduce the topic, and set up the reader for the rest of the statement.
The Second Section:
Now that you have the reader’s attention, you must prove that your opinion is one that should be listened to. Make your reader trust you. You would never go home and ask a family member to operate on you because you would not trust that they had the knowledge to do so. You need to prove to people that they can trust you with this topic that you are a doctor in it, so that they will listen to you. You do this by fleshing out your topic, with research. You prove to the reader that you know what you are talking about, that you have researched it, that you understand it, and that it has a historical precedent and an established tradition. Hence, this is the place to put historical or cultural context . This is the place to mention mentor artists, or movements. This paragraph is not about you, but the research that lead you to becoming you.
The Third Section:
Now that you have the readers attention and they trust that you have an intelligent educated opinion, its time to let them into who you are and what you are going to bring or add to the topic conceptually. This is the place to let us know what you think is going on in the topic presently and how you are going to change/enhance it. This is the place where you should be innovative, where your ideas need to dig deeper than the obvious place. Separate yourself from the hundred other people who are thinking about this topic here.
The 4th Section:
Well now that we know what you think you can tell us what its going to look like, or does look like when you translate it into art. How are you visually solving or going to solve the subject of your topic. Please be specific.
The 5th Section:
This should be a summary or conclusion of the statement . To complete the thought this section should refer to the first.
I know that you are writing this so you don’t have to keep saying things like “ I THINK” …… Its redundant and makes you sound less intelligent than you are.
Don’t be redundant in other ways. Make sure that you don’t have two or more sentences that say the same thing, in a slightly different way.
Don’t be passive. I don not want to see, “ I HOPE MY ART”…..or “ MAYBE,”…..etc….
Be declarative. This is what you think, if you come across like you don’t know what you think in any way I am less likely to believe you or your work. Tell me the way it is, cause this is your world, your definition of art and what you think.
Ease up on the number of I’s you use. The more I’s I see the less smart you look. There are other ways to write sentences that are smarter than always using, I or my. Be creative and use them. It will make you sound more intelligent.
Don’t keep starting the same sentence with the same word. There are many many more words to start a sentence with than “THE” or its other redundant friends. When you do this, once again you come across less intelligent. This is includes the start of a new paragraph, make sure that each new paragraph starts with a new word.
This last rule applies to any word. If you find that you are using the same word a lot, get creative in finding other ways to say it. A thesaurus was created to help make people sound intelligent, so use it.
Finally try not to sound like everyone else.